Welcome to a new era of iPhone. Meet iPhone 12.
iPhone 12 pushes everything forward with the fastest chip in a smartphone: the A14 Bionic™. Crafted with a new dual-camera system and a beautiful Super Retina® XDR display, you can capture and see everything in vivid detail.
From all-glass designs to curved edges, the iPhone is built to be the best looking tool in your office.
Capture stunning photos in brilliant color with the device's easy-to use, advanced and improved camera.
See it all with crystal-clear and bright screens featuring Liquid Retina® LCD and Super Retina OLED technology.
iPhone 12 Pro and 12 Pro Max
Both the iPhone 12 Pro with a 6.1-inch Super Retina display and the iPhone 12 Pro Max with a larger 6.7-inch Super Retina XDR display are designed with a new ceramic shield. Benefit from 4x better drop performance, stunning low-light photography with the best Pro camera system on an iPhone and 5x optical zoom range.
With these devices, you'll also be able to experience Night-mode portraits like never before. The iPhone 12 Pro phones are also 5G capable and are compatible with new MagSafe® accessories for easy attach and faster wireless charging. Unlock infinitely spectacular possibilities with iPhone 12 Pro.
iPhone 12 and iPhone 12 mini
With a beautifully bright 6.1-inch Super Retina XDR display and new dual-camera system, you can capture the unimaginable and see everything clearly. These devices include a A14 Bionic chip that delivers the speed you need to succeed. You'll also benefit from 4x better drop performance rate and MagSafe-compatible accessories.
Gain uninterrupted productivity with expanded battery life, Face ID® security and the strongest smartphone front glass ever. The iPhone XR is powered by an A12 Bionic™ chip, which accelerates every experience, from supporting augmented reality to capturing striking photos and videos.
Meet the most powerful 4.7-inch iPhone ever. This small device boasts huge performance with a powerful A13 Bionic chip. Designed with the latest features, including iOS®, Touch ID®, Retina HD® display, portrait mode, 4K video and long battery life, this phone is so much of the iPhone you love, in a not-so-big size.
Stop playing hide-and-seek with your things.
AirTag is a super easy way to keep track of your stuff. All you have to do is attach one to your keys and slip another in your backpack. Just like that, they’re on your radar in the Find My™ app, where you can also track down your Apple devices and keep up with friends and family.
Access files from anywhere with iCloud.
Securely and safely store your photos, videos, documents, apps and more — and keep them updated across all of your devices. With iCloud® storage, you'll be able to invite people to view, download or work on a file with you, regardless of their location.
Outfit your iPhone with intuitive headphones, a docking station and stylish, protective cases.
The AirPods Pro® is designed with both Active Noise Cancellation for immersive sound, and Transparency mode so you can hear your surroundings. Just like AirPods®, the AirPod Pros connect seamlessly to your iPhone or Apple Watch® and are ready to use right out of the case.Shop now
MagSafe is a new ecosystem of accessories made for easy attachment and faster wireless charging. With endless ways to combine, these accessories are compatible with iPhone 12 mini, iPhone 12, iPhone 12 Pro and iPhone 12 Pro Max.Shop now