Infographic Building the Ultimate Retail Tech Stack

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Building the Ultimate Retail Tech Stack

Retail is a booming industry, and there’s no better time to embrace modern technology solutions.

With the right stack, you’ll boost efficiency, cut costs, drive revenue and remain competitive. Here are key areas of innovation to optimize business outcomes and enhance customer relations.

Automation

Innovative solutions such as digital checkouts, smart shopping carts and cleaning robots are increasing productivity, lessening staff strain and boosting the customer experience.

With advanced automation solutions, you’ll:

• Streamline inventory management.
• Easily process orders and returns.
• Drive sales through personalized emails and offers.
• Better understand customers through data analysis.
• Reduce labor costs.
• Optimize operational efficiency.

The global retail automation market is forecast to grow to over 23 billion U.S. dollars by 2026.

e-Commerce

Contemporary technologies — including advanced social media technology, Virtual Reality (VR) “try-before-you-buy” solutions, voice-search options and omnichannel engagement — boost the online shopping experience.

Modern e-commerce tools allow you to:

• Add new points of sale.
• Improve communications.
• Grow your brand’s online community.
• Keep shoppers engaged and connected.
• Refine marketing efforts.
• Stay competitive in an evolving online space.

Around half of all U.S. social network users between the ages of 18 and 43 will make at least one social commerce purchase.

Personalization

Today’s shoppers expect instant customer service, personalized recommendations, tailored deals and more.

With Artificial Intelligence (AI)-powered tools, interactive kiosks, facial recognition-based payment, audience segmentation, geotargeting and mobile applications, you’ll create a multi-faceted experience that will:

• Uncover added value for your business operations.
• Enhance key aspects of the customer experience.
• Allow shoppers to virtually experience a product.
• Better forecast future customer demands.
• Enhance relationships with your suppliers.
• Improve business logistics.

96% of customers say customer service is important in their choice of loyalty to a brand.

Device management

Don’t forget the appeal of an in-person shopping experience. Upgraded monitors and displays, smart mirrors, self-service kiosks, in-aisle scanners and more keep customers engaged in your physical location.

High-tech device advancements will:

• Draw in shoppers and attract new buyers.
• Guide a shopper through your retail experience.
• Enhance speed and convenience.
• Minimize customer wait times.
• Generate lasting impressions.
• Display fresh content at all times.

Digital signage can boost your brand awareness by almost 48% and increase purchase amounts by 30%.

Choosing the right technology partner

Shopping is now a multifaceted, dynamic experience. But you don’t have to navigate this new retail landscape alone.

A technology partner like Insight will offer continued support, help you stay compliant and guide you through the industry’s technology evolution.