Reason #1

One seriously powerful chip.

The Apple M1 chip changes everything. Custom technologies. Blazing-fast processing. And incredible power efficiency. In short, it's a breakthrough for breakthroughs. For your entire team.

The Apple M1 chip (PDF)

M1 Chip logo

Reason #2

See reason #1.

It's that powerful. Supercharged by the Apple M1 chip, MacBook Air® is up to 3.5X faster than before.1 Multitask across projects, analyze spreadsheets while you video conference and crush even the most performance-heavy tasks.

MacBook Air with Zoom meeting

Reason #4

Mac works with IT.

Set up devices from anywhere with zero-touch deployment. And manage Mac at any scale with mobile device management.

Deployment and Management (PDF)

Reason #5

Mac works for companies without IT.

Mac is intuitive to use and easy to manage. Simple setup and Apple's Migration Assistant help you get Mac up and running quickly. And its reliable hardware won't let you down, so it's perfect for companies with or without dedicated IT support.

Reason #7

The most innovative companies run on Mac.

84% of the world's top innovators deploy Mac at scale.4

Reason #8

Excel. Zoom. Slack. And so much more.

All the business apps you need run beautifully on Mac — from Microsoft 365™ and Google Workspace to SAP and Dropbox.5 And thanks to the Apple M1 chip, popular iPhone® and iPad® apps for work can now run on Mac, too.

Productivity (PDF)

Reason #9

Security's built right in.

Mac is the most secure personal computer on the planet, thanks to built-in features like hardware-verified secure boot, on-the-fly encryption, Touch ID® and Gatekeeper.

Platform Security (PDF)

Reason #10

Mac iPhone.

Mac feels just like the Apple devices employees know and love — and they all work together seamlessly. Copy and paste across devices. Extend your screen. And pick up calls anywhere.

Reason #11

It's a pleasure to work with.

Give your team the devices they love and let them get down to business.

Employee Choice Guide (PDF)

Mac means business.

Take productivity further than ever with the Apple M1 chip, available on the 13-inch MacBook Pro®, MacBook Air, Mac mini®, and 24-inch iMac®,* all available from Insight.

*Actual diagonal screen measure is 23.5 inches.

Hear from our team

  1. Testing conducted by Apple in October 2020 using preproduction MacBook Air systems with Apple M1 chip and 8-core GPU, as well as production 1.2GHz quad-core Intel Core i7-based MacBook Air systems, all configured with 16GB RAM and 2TB SSD. Tested with prerelease Final Cut Pro 10.5 using a 55-second clip with 4K Apple ProRes RAW media, at 4096x2160 resolution and 59.94 frames per second, transcoded to Apple ProRes 422. Performance tests are conducted using specific computer systems and reflect the approximate performance of MacBook Air.
  2. Testing conducted by Apple in October 2020 using preproduction MacBook Air systems with Apple M1 chip and 8-core GPU, configured with 8GB of RAM and 512GB SSD. The Apple TV app movie playback test measures battery life by playing back HD 1080p content with display brightness set to 8 clicks from bottom. Battery life varies by use and configuration. See apple.com/batteries for more information.
  3. Based on data from companies interviewed. Companies should use their own estimates within the framework provided in the Forrester study to understand their own cost savings.
  4. Based on internal Apple data and Boston Consulting Group’s Most Innovative Companies 2021 (https://www.bcg.com/en-us/publications/2021/most-innovative-companies-overview).
  5. Apps are available on the App Store. Title availability is subject to change.
  6. The Total Economic Impact Of Apple Mac In Enterprise: M1 Update, a commissioned study conducted by Forrester Consulting on behalf of Apple, July 2021.